The V&A licensing programme provides:
The V&A licensing programme provides:
- Unique access to the V&A’s unrivalled collection of art and design
- Endorsement by a prestigious international brand
- Research and commercial expertise, supported by specialist curators
- Extensive experience in product development and marketing support
- A magnificent venue in central London for product launches and promotions
- The V&A’s international exhibition programme offers further opportunities for distribution
Unique access to the V&A’s unrivalled collection of art and design
The V&A licensing programme provides unique access to the museum’s
unrivalled collections and endorsement by the prestigious V&A trade mark. It
allows elements of the V&A’s treasures to be applied to a variety of product
categories through new developments with licensees and retail partners.
Increasingly V&A products are distributed world-wide, refl ecting its position as
an international brand and the resulting profi ts are covenanted to help fund
the Museum’s activities and ongoing conservation of its unique collections.
Endorsement by a prestigious international brand
V&A Licensing continues the V&A’s founding mission, providing design
resources to manufacturing and retail partners across the world. Brand
endorsement and privileged access to the extensive V&A archives: research,
design resources, curatorial expertise and provenance is a unique service that
V&A Licensing provides under contract to licensees internationally.
Research and commercial expertise, supported by specialist curators
The licensing team work closely with designers helping them navigate the
collections, translating the archives into commercial and marketable themes.
The international exhibition programme offers further opportunities for
authentic and inspired products. However, the focus is geared to external
markets and, therefore, licensed product ranges are led by interior and
fashion trends. With the museum’s collections so extensive and varied the
opportunities are infi nite refl ecting our position as a leading design source to
inspire and inform contemporary designers, manufacturers and the public.
Extensive experience in product development and marketing support
Whilst the museum is continually staging temporary exhibitions and
developing new galleries the gift shop will often use the exhibition themes and
new gallery developments on which to base its merchandising programme. The
developments for licensed products do not necessarily follow the same themes,
as the focus is geared to external markets and, therefore, guided by interior
and fashion trends. With the museum’s collections so extensive and varied the
opportunities are infinite.
A magnificent venue in central London for product launches and promotions
V&A licensees operate in a wide variety of product areas, including: furnishing
fabrics and wallpapers, carpets and rugs, homeware, tabletop, jewellery,
accessories and stationery. We continually review and develop new licensee
relationships and retail partnerships, aiming to extend the product sectors and
encourage greater utilisation of our collections.
The V&A’s international exhibition programme offers further opportunities for distribution
All profits are covenanted to the V&A to help fund its activities now and for the
benefit of future generations.
If you are interested in finding out about other V&A products or for further
information about the V&A Licensing programme, or if your business has the
potential to be a licensing partner, please contact us
